SOAP was established by Charlie Cosser in a bid to create a bridge between A-list music stars in need of engaging visuals and cutting edge creative talent capable of delivering innovative videos that are ON BRAND, ON BUDGET and ON TIME. To date, SOAP has created videos for labels, brands and agencies the likes of which include Universal Republic, Capitol Records, Roc Nation, Caroline, Photo Finish Records, Warner Brothers, Atlantic, Elektra and Fearless, much of which have seen widespread, viral circulation.

British / Australian creative producer and entrepreneur, Charlie Cosser was born in Sydney, though raised in Paris and London, Charlie moved to Los Angeles in 2010 as a recording artist. After recording with producers Bob Rock, John Fields & John Feldmann, Charlie began touring both the USA and internationally, sharing stages with the likes of Kings of Leon, Chvrches and Foster the People.

Prior to moving stateside, Charlie founded and ran London's first youth culture portal, "London Kicks" which included both online TV and Radio components. This kickstarted the development of a global network of creators which instantly began to serve as a valuable resource for direct collaborations with music and fashion brands such as Perrier, White Claw, The Recording Academy, Mulberry, Moschino and Ministry of Sound.