Mack Wilds - "Crash" Lyric Video

Rocnation came to SOAP in search of a visual for actor turned R'n'B up-and-comer, "Mack Wilds" and his single "Crash". With a quick turnaround time due to the impending album release, they requested something smooth to match the sonic landscape of the record with a sprinkling of tasteful animation. We opted to use silhouetted images of models combined with a handwritten font that would appear both over their faces and around their bodies in a glow-in-the-dark fashion. We also incorporated some camera jitters and flickers with some slow pans and zooms to give the piece the feel of a modern hip hop video.