With thousands of options to tell your story, how do you define which is the best one?

Diego Ante is a Colombian director who has been working for more than ten years in the advertising industry and answering the question of “how to tell stories excitingly?”.

He is a self-taught director, constantly searching for how to do things differently and efficiently. Diego’s career began as a Creative, working for the BBDO network, allowing him to understand advertising from the inside out. This has built his vision as a Director on what is essential for brands from a business point of view. He’s also a painter and illustrator; and has worked as a lead compositor in post-production projects, and the mixture of these areas allows him to create eye-catching projects.

This has allowed him to bring a lot of craft into his projects, thinking about lighting, color, and art direction and making him able to imagine every detail before shooting any scene.

His love for music has allowed him to work with clients such as Warner Music Group, directing music videos with a strong narrative background.

In 2022, his music videos Poema and Amor & Sal, for the Latinoamerican duo Las Villa, won several awards in Munich, Paris, Los Angeles, Prague, Berlin, Budapest, and London, as Best Music Video, Best Latin American Music Video, Best South American Music Video, Best Director and Best Male Director.

He always has in mind what is needed in the different production stages, anticipating solutions from pre-production to post-production and accelerating the team dynamics without losing sight of the quality of the final result.

Diego is a versatile director who understands that post-production is a process that adds, catalyzes, and enhances, not a process that corrects. Therefore, within this experience, he is also aware of when to use it and when not to use it without losing the focus on telling memorable stories that generate a solid and emotional connection with the audience.