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Trinifold Management

The Who_'Quadrophenia Tour'

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We were responsible for delivering all of the content for the Quadrophenia show which was played out over four huge LED screens. We worked with time coded audio files (S.M.P.T) resulting in visuals which locked into the live sound, giving them the opportunity to be highly creative with the live element of The Who’s performance. As we could rely on timing, so could the narrative and content which resulted in a totally beautiful and cohesive show made up of challenging and sometimes theatrical backdrops to The Who’s performance. The surprising inclusion of performances from the late John Entwistle and Keith Moon meant they ‘ joined in’ with the live band, much to the delight of the audience.

The production lead time was around two months which was then followed by a two week rehearsal period in Florida, USA, where we performed final concept and technical changes on site.

We worked closely with Roger Daltrey, Colin Payne (The Media Machine) and Robert Lee (thewho.com) on the storyboard in the initial stages, focusing on re-telling the story of ‘Jimmy’ through the lives of the four original band members. Specially filmed sequences and historic footage was juxtaposed with re-edited films from their immense archive, which documents their almost 50 year career.

“The Who’s 1973 rock opera, Quadrophenia, is one of their boldest and most fully realized albums, but it’s never quite gotten the live show it deserves – until now.”Andy Green – Rolling Stone

“A bombardment of video visuals on round screens like giant motor-scooter headlamps mix archival live footage with a potted history of the 21st century, from the second world war to Free Pussy Riot, creating a budget Zoo TV feel of sensory overload that helps 17 songs not exactly inundated with choruses rush by.”Malcolm Jack – The Guardian