Poppy 'Virtual Meet and Greet' 2017

The brief was to conceptualise a ‘VR fan meet and greet experience’ to accompany Poppy on her first tour, which also marked the first time that Poppy had broken free of the internet allowing her to meet her fans IRL. Being trapped online is a common theme in Poppy’s videos.

The challenge was to create a concept for an artist with a very strong and specific identity that would feel authentic for the fans who decipher all aspects of her presentation, we had to design an environment that complimented her existing world and acted as a coherent stage for Poppy and her fans to experience and co exist in for the first time.

We designed a shrine to Poppy as the central artifact in her VR world, a focus and grounding for the fans who maybe experiencing VR for the first time. The shrine contains lots of references to Poppy and her narrative as well as interactive elements which can be impacted with a stylized ray gun and throwable objects such as crystals and money. Placed on the fans altars are a series of artifacts that have further function once interacted with, four fans could take part in the experience at a time. Some of the artifacts conjured up a volumetrically captured hologram Poppy who gives a series of confounding messages. They included a 3 Dimensional puzzle based on her branding that the fan assembles pledging their allegiance and rewarded by her presence, we designed a set of Tarot cards and Easter Eggs which teleported the fans out of the shrine environment and into worlds that we called ‘Outer Experiences’ based on the theme of the chosen tarot.

Poppy herself also had the capability of being present in the environment appearing as an avatar with the ability to teleport around the scene at will, interacting personally with the fans in realtime.

For further info and imagery visit http://zeroh.net/work/melody-…