Voodoo Festival Branding

Branding and illustration for a popular annual music festival celebrating music, artwork, food, and the spirit of Halloween in New Orleans.

VOODOO FESTIVAL is an annual music festival that takes place around Halloween in New Orleans’ City Park. The festival brings together musical artists, public art exhibitions, and food vendors from around the country to celebrate the rich culture of the lands through a weekend of partying. The reimagined identity for the festival includes a fresh design system, poster campaign, stage graphics, and various printed matter.

Illustrations were inspired by arcana and elements of voodoo tradition. The poster campaign/social media marketing are based around these textured line icons, keeping the overall identity flexible and versatile.