SAY Award selection explainer animation

3D animation visualising the Scottish Album of the Year Award process, taking the viewer through on a visual journey from the call to entries to the winning album.

Through our art direction and modelling our aim was to highlight the variety of musical forms that contribute to the Scottish music scene, its contemporary, innovative nature and how accessible and inclusive the awards are for artists working in Scotland.

The animation style is gentle, slow and steady, highlighting the smoothness and professionalism of the awards and the team who produce them. Our lighting style was selected to emulate the live experience of music performance.