DJ on The Tube

So recently I started working with DJ & producer Ryan Arnold. Ryan had a release on New State music with a zero marketing budget. Myself and Ryan discussed strategies to create noise around him and his social media platforms.

I came up with the Idea to do a DJ set on the tube. You may have seen this content on Instagram as it reached 30 million views and even more accounts reached!

To ensure we maximised this opportunity I brought along Max Kion who I've worked with many times to create viral content. Max is a raver, dancer & shuffle content creator. Max was only on 3,500 followers when I started working with her this video pushed her to 45k followers in just 30 days.

Reposted by the following pages;

• Ministry of Sound
• DJ Mag
• Drum & Bass fan pages
• and many more.