MY REGRET (Official Video)

Music video for single My Regret by NEWCOAST

Directed by Luke Shelley

CONCEPT: My Regret, explores the narrative of unrequited love and the relentless pain it causes, giving that feeling a physical manifestation. Featuring NEWCOAST, set over the course of two moments in their lives, a passionate romance and the heartache of its end. During the scenes set when their romance is at its height, we will intercut between both Nick and Chris as they share intimate moments with the two girls. The second timeline follows the duo roaming their old high school during band practice, uncovering hard memories of the place they first met their love. Evoking horror themes, the memories cause the duo's hearts to physically bleed, as they remember their past relationships.