The National | Lyric Video "Weirdo Goodbyes ft. Bon Iver"

Created at the lead asset for their latest single, the mgmt. and band wanted the focus on the single artwork. Through a combination of animating the typography, circular graphic element and dynamic camera movements a simple and engaging narrative has been designed to work throughout the duration of the track.

Supplementary deliverables include a looping Spotify Canvas ad.

Direction and motion design: Michael Speed.
Art direction and digital pack shot design: Pentagram.