Mdou Moctar | Lyric Video "Afrique Victime"

Using the decorative frame element on the front cover as a narrative device, the video alternates between prioritising the lyrics and imagery of the band throughout the song. While the artwork's primary typeface, colour theme and textures dominate the creative direction, a strong political slant in the lyrical content required the lyrics to be explicitly represented.

The video appeared in both English and French language versions to better cater to each market.

Direction and motion design: Michael Speed
Artwork design: Robert Beatty