The National | Product Announcement "Reissues"

Thirty-second promotional short, designed for social media platforms, announcing the reissue of The National's first three albums in both vinyl and CD formats. Using both 2D and 3D animation techniques, the product has been modelled and rendered, before being composited alongside animating messaging, against a neutral background. Selected from one of the three albums, the audio was edited and looped to fit ad duration.

Supplementary deliverables include various formats for socials.

Direction and motion design: Michael Speed