Mumford & Sons 'Reminiscing'

For my Major Capstone Project I designed artwork for Mumford & Sons. The cover was rooted in exploring unique materials to package and display a record. My design includes four wooden stands shaped like instruments that I designed, machined and finished. I used wood and paper with natural fibres to create a design with a rustic and natural feel.

For the digital experience, I created motion design with illustrations of the four instruments intended to be viewed on streaming services, social media and through AR. I also made the inside cover interactive, so AR users can watch the live performance while scanning over the photograph.

The main focus of my research and project was exploring the user experience when using vinyl or listening with streaming services. My conclusion is that the experience is best when using different layers of interaction - having the physical tactile cover, but linking that with the digital world through AR. This appeals to a wide audience and bring a new dimension to interacting with music physically. 

To view motions please visit my website: https://katiejonesdesign.squarespace.com/graphic-design-portfolio/major-capstone-project