Kodaline 'The Answer'
Official music video animation for Irish rock band Kodaline.
Nominated for 'Best Music-Based Film' at the 2013 Van d’Or Awards.
Released in late 2012, it has amassed over 9 million views on YouTube
An emotionally hard-hitting narrative of an elderly prisoner's lonely existence in jail. Reflecting on the losses in his life and his actions that got him there. This video explores the power of a single mistake and the fragility of our lives. The villain is placed as protagonist, encouraging a nuanced perspective of criminal institutions and prisoners within them.
The story and setting of this video is an entirely added context to the song.
Despite the song not sharing the narrative, this prison context fits perfectly with the lyrics. Delivering a new angle and a heightened emotional weight, while cohabiting with the poetry of the band's lyrics and mood of the song itself.
'The video itself is the moving tale of a prisoner reflecting on his life. A vivid counterpoint to 'The Answer' is focusses on mistakes, regrets and a pervading sense of loneliness...' - CLASH