Club Cards NFT Project

In August 2020, I co-founded an NFT project with rap, hip-hop artist, Ja Rule. Over the space of a year I created and released 3 separate collections, utilising Ja Rule's platform to good effect in order to help foster a unique community of Club Card NFT holders. Ja Rule maintained a consistent presence within the group and we were able to provide some great utility for our holders, including but not limited to, physical basketball jerseys, digital wearables, exclusive NFTs, and even the opportunity to meet Ja Rule in-person. This project involved the creation of many different elements including, animated explainer videos, teaser trailers, the NFTs themselves and a bespoke website to house everything.