UR, Going To Be Okay - Clothing Collection

UR, Going To Be Okay -
A clothing collection themed around mental and emotional health. 

I joined UR, as an Art Director and was responsible for all creative collateral whether it be social media graphics, photography, video editing or the design of the garments themselves. The collection had a heavy emphasis upon mental health and championed a generation of people willing to be vulnerable; to live out their dreams despite their fears or anxieties.

I flew out to Dallas to help co-ordinate their launch event (pictured) which consisted of a fashion show, pop-up store and live-music. This event was a huge success and helped set them up for what was to become a bright future. I worked with UR, over a period of 8 months and helped the lead the charge on various campaigns and brand initiatives. 

If you have any more questions about this project, feel free to drop me a message.