Ja Rule - The Sunrise Tour

Creative direction and concepts created for Ja Rule's upcoming, The Sunrise Tour. 

The Sunrise Tour marks 25 years since the release of his debut album, Venni, Vetti, Vecci. Included here are ideas pitched to Ja Rule for consideration in regards to the tour's overall creative direction and branding. My particular take on it placed an emphasis on a bold but also fairly limited colour palette so as to create something impactful but also easily-transferable across multiple mediums and means of application. Included are examples of logos and various lockups, as well as billboards and potential garments. Although unsuccessful, I was really pleased with how these ideas came together and believe they executed a strong vision, with a sense of how it would also translate to the live experience itself.

Click on the PDF at top of the page for a more in-depth look at what was created.