The Stack - Designing a New Editorial Platform
In late 2020, we began working with the London start-up Beauty Stack to create a design framework for a new editorial platform they wanted to create.Over the next few months we worked closely with their CEO, editor-in-chief, product strategist, and in-house development team to lead the design of a new mobile-first web platform to showcase their amazing breadth of content, and help manifest their vision and purpose.
In their own words: “The Stack is about achieving higher ground and higher purpose. Creating spaces for intelligent, ambitious women who see themselves as infinite learners with insatiable curiosities. Connecting a network of like-minded women, The Stack aims to spark your curiosity and start a fire, merging culture and current affairs with business and social impact”.
Much more than an editorial platform, the site has now become an extension of their existing community and marketplace. Using the design systems as a focus to provide content and create value for members of their marketplace and community.