Stop motion animation

The Adelaide City Council shows video clips (no audio) on a giant outdoor screen in a popular City shopping mall. We were presented with the challenge to promote the City as a vibrant place to shop and dine on this medium.

I decided get into the shoes of the audience by touring the City with our camera, photographing the journey in some detail. I wanted to explore the City’s streets, discover and ‘share it’s secrets’. During this journey we learnt that the people bring warmth and life to the city.

We depicted the City without people by converting all our photos to greyscale images. We then animated the journey of the audience through the cold, grey streets by adding moving colour, speech bubbles and what we called ‘visual noise’.

Creative Direction: Frank Stillitano

Animation: Frank Stillitano

Photography: Frank Stillitano