Feed Front magazine redesign

Feedfront is the magazine and marketing channel for Affiliate Summit’s international conferences. The magazine is mainly industry-sourced articles giving tips and advice to the affiliate community, written by thought leaders and commentators.

Following its acquisition by Clarion Events, a new approach was chosen, and the magazine style, masthead, and logo were revamped with a new, clean and colourful look.

As cover images would rarely (if ever) be bespoke, there was always the chance of a clash between the colours of an image and the colour of the masthead. Since finding the perfect image to fit a given colour scheme can be time-consuming, we suggested a strong graphic style that would be recognisable no matter what image/colour combination was needed. This decision allows the colour of the masthead to be changed to suit a selected image, without losing brand recognition.