Creative Direction & Branding On Man
Working closely with the musician Andrew Gannon over the past 12 months, we provided creative direction for his debut release and developed a visual identity to launch his experimental electronic alias, OnMan. After going through various concepts within the creative process, we decided to get a full 3D scan done of Andrew which would form the base for his campaign and long term visual output. We then manipulated this 3D scan and applied treatments which were then utilised in a variety of ways to create a range of campaign imagery. This approach and concept will then be developed in new ways as the project progresses and further tracks from the debut EP are released, as we build towards the full release in 2020. We have a huge amount of additional visuals, videos etc which will be uploaded once fully live in public domain. To date we have applied the identity to create campaign imagery, social media assets, visualisers, packshots and artwork, a bespoke website, and various digital imagery for promotional use.