Sony x Snowbombing

We brought the new Sony XB40 speaker to Snowbombing music festival for some special promotional material.

With a closed slope, 2 professional snowboarders and some LED suits, this was a real special one to be a part of.

Shot on 3 cameras and having to be turned around by noon the next day, the edit was a tricky and tight one, but Sony were thrilled by it, pushing out to their Worldwide social channels instead of just the intended European ones.