Backstage Theatre School

A forward-facing brand identity that captures the creative spirit of the design process and the behind the scenes craftsmanship that goes into developing a stage production.

A course teaching children and teens to explore their creativity needs to convey a sense of fun.  Asking them to give up their spare time needs to be done in an original, empathetic manner while simultaneously placating parents that the course is a positive experience, one of 'structured fun' and worth the admission.

The mantra of ‘Learn, Design, Create’ is one close to my heart. By representing the journey of ‘knowledge - visualisation - manifestation’, both earnestly and abstractly, a potent truth is realised.