Beggars Arkive | Catalogue Label Identity Rebrand
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The design, development and execution of a refreshed label identity system, for Beggars Group's catalogue label, Beggars Arkive. The identity includes refining the logo, introducing guidelines and extends across print (release stickers, promotional posters) and motion graphic (video ads) formats.
Inspired by the word 'archive', the identity reflects clarity and organisation through information hierarchy and a grid system for both type and image. A simple, contemporary aesthetic solidifies the identity and allowing the focus to be on each release.
Art direction: Michael Speed and Beggars Arkive.
Design: Michael Speed.
