Trainsformation'

The corporate projects for clients are always on a fast delivery timeframe. In order to communicate effectively and quickly animation and infographics are ideal tools.

Abellio recognised this when they were undergoing transformation into Greater Anglia and have committed to a tour in order to ensure their staff are on board. Clarity and semiotics are crucial for this. I was brough onto this project to work on the animations, kinetic type and motion graphics. The script was almost ready and the butterfly, a symbol for transformation was devised. We had 28 scenes in total, a lot of copy and few complex scenes aiming to deliver strong impact and anchoring.There was only one challenge. We had to deliver the project in seven days. We did.