My name's James Measom and I'm both a photographer and filmmaker. I feel a key element of my work is the honest approach I use when shooting subjects. Heavy editing is not my bag. I believe more time should be spent considering what is in front of you and ensuring you are capturing the best element possible firsthand, wether this is the considered lighting of a portrait or steadily shot cinematography.

Day-to-day I'm a content creator for a fashion retailer. This can entail anything from shooting creative product imagery, feature portraits, short brand films and even written copy for feature stories.

At this point in time, I've never been so excited about photography in my whole 10 year career, so I'm looking for a variety of briefs to undertake to really test me as a creative.