James is a director working across music videos, short films, branded and cultural content. His work aims to blend surreal visuals with narratives focusing on youth, love, and identity.

He has screened at festivals including BFI Future Film Festival, Aesthetica Short Film Festival and Raindance Film Festival, and venues including the BFI, BAFTA and the ICA. In 2016, he was selected by BAFTA as a Guru Film Pro in recognition of his work as an emerging director. He recently completed an EP film (a four-part music video story) for Island Records/UMG. He is the founder of boutique production company - The Trash Factory.