When I founded Izinfinite, I knew what I wanted: a world that felt electric.

When you’re creating something, it is easy to default to the familiar, because it can be produced quickly and easily, a sort of “commodity design”. But if we don’t push, we don’t grow. We have a rich, vibrant community and our designs should reflect that, even if they sometimes make us uncomfortable.

Not too uncomfortable; there is such a thing as too much and not every design is business viable. Just as commodity design can sap our joy, disruptive design can make our experiences too effortful.

So our team holds the balance: on the edge but not over it. It is how the studio was founded and it is what we continue to do today and every day. We hope you’ll join us in that mission.