Aaron is a technology-focussed, commercials and documentary director, who is naturally drawn to personal stories that break away from normalcy of life, to give insight into the deeper purpose and motivations of life. He is captivated by stories that enhance reality and challenge others to look back at themselves, in an attempt to find their true purpose.

In 2019, his first film was screened at Le Palais des Festivals during the 2019 Festival de Cannes, after winning the Nespresso Talents UK award for his short film ‘Better Together.’ Following this, he has directed several short films and documentaries, collaborating with brands such as Liverpool FC, Barbour, and Madame Tussauds with published work in The Telegraph, Complex, and The Evening Standard.

Having worked as a Creative and Story Lead at an indie video game studio, he has developed an understanding of 3D Unreal Engine environments and the implementation of AI technologies to allow more efficient and advanced filmmaking, enabling him to produce AI enhanced animations for Madame Tussauds, as well as for his debut feature documentary, Rockall, set to be released in 2025