Mahou Beer

Commissioned by Carlsberg Group to introduce its Spanish label, Mahou, to a UK audience. Featured on telegraph.co.uk, the brief had two purposes. Firstly consumer-focused, to align Mahou beer with Spanish Gastronomy. Secondly, aimed at restaurants and bars as a b2b product. Led by renowned chef Mark Sargeant, the series sees three tapas chefs from across the UK taking it in turns to host each other at their restaurants. In each film they create tapas dishes specifically as a paring with Mahou beer.