i3 & i8

Two films made with The Telegraph in partnership with BMW to promote its i8 and i3 cars. The brief was primarily to generate sales leads, but also to inform The Telegraph's audience that these are no longer concept cars, they're are part of 'now'.

The i3 is an all-electric urban car designed and built for getting around town. We shot this overnight, making the best use of the urban environment, specifically the myriad electric light sources that illuminate the city.