The ICA 'Join Us'

Capture was commissioned by the Institute of Contemporary Arts to design and shoot a promotional video that embodies the heritage and ethos of the ICA. Capture shot at the ICA with an HD set-up, over several shooting days, highlighting the institutes beautiful interior and the spaces versatility as a gallery, social space, cinema and live performance space.

Capture provided in-house editing and designed & animated the motion graphics, ensuring they fit with the established print designs and creating a promotional piece that is both artistic and meaningful, reflecting the ICA.