Tinchy Stryder X Premier Inn HUB

The HUB by Premier Inn is a hotel designed for the modern ‘tech-freak’, so much so that Tinchy Stryder was bought in to write and record a track using the hotel’s technology.

The aim was to create an appealing mini-doc style ad that would unveil HUB’s unique selling point. This particular site was based in Brick Lane, so it was essential to incorporate as much of the local vibe to allure to a contemporary East London demographic. This gave us the opportunity to draw similarities to Tinchy’s upbringing and create an engaging experience for the younger audience.