Artwork for SXSW Festival by whelaninho

Musicalize put on their second British Takeover event at SXSW 2018 in Austin, Texas showcasing some of the hottest recording artists in the UK at the moment including Not3s, Yung Bxne, Jaykae, Wstrn, Yungen, Hardy Caprio, Avelino and more.

The idea was to bring a vibe of bringing the UK to Texas so I chose a warm gradient with a logo reminscent of the London Underground with Musicalize and SXSW branding.

This project included invidual artist artwork for social media promotion.