Uirapuru: a magical experience on Rock in Rio

On 2022 we've had the opportunity to participate in an amazing experience with Rock in Rio, where music, art, and nature came together in a powerful celebration of Brazilian culture. As part of this experience, we built an animation inspired by the Uirapuru, a beloved bird native to Brazil known for its vibrant colors and enchanting song.

Our animation showcased the natural beauty of Brazil, with its waterfalls, forests, and mountains, in a stunning display of color and artistry. The animation seamlessly integrated with the music to create an immersive and captivating experience.

But beyond its visual appeal, the Uirapuru animation conveyed a message of hope, love, and the pursuit of a better world. In Brazilian folklore, the Uirapuru is said to grant wishes when its song is heard. This message of optimism and faith in the future is particularly relevant in the challenging times we face today.

This was just one of the many projects we've developed with Rock in Rio, and for the 2022 edition, the Uirapuru animation was huge highlight of the event! It was a celebration of Brazilian culture and nature, and a message of hope and love that resonates with us all.