NEW HEINEKEN CAMPAIGN USES ARTIFICIAL INTELLIGENCE AND UNREAL ENGINE

Discover the behind-the-scenes creation process of Heineken’s latest advertising campaign, “Not all nights out are out.” Muva House, the creative company behind the commercials’ games, reveals how the use of Unreal Engine, MidJourney, and Move.ai developed sensational animations, applying gaming technologies to create this authentic and engaging experience.

So, dive with us into this world of fun, virtual friendships, and innovative technologies!

NEW HEINEKEN ADVERTISING CAMPAIGN: NOT ALL NIGHTS OUT ARE OUT

Heineken’s new campaign, “Not all nights out are out,” focuses on the union of the online gaming world and virtual friendships, celebrating encounters in digital environments that strengthen bonds between friends through the internet.

This campaign represents a milestone in advertising and animation, uniting advanced technologies such as Artificial Intelligence and Unreal Engine, with the creativity of Muva House and Le Pub Brasil. The use of these tools allowed the creation of striking and memorable experiences, like the games displayed in the commercials, which show that gaming can be a fun and social activity. The campaign also highlights the potential of these technologies in the advertising and animation industry, demonstrating that it is possible to innovate and surprise the audience with impressive results and reduced deadlines.

By choosing the theme of online gaming as a social activity for the campaign, Heineken wanted to demystify the image of the isolated gamer, that is away from his friends. The campaign managed to capture this idea perfectly, using dynamic animations and authentic characters to show that gaming can be a fun and social activity.

The idea of a “gamer” has certainly been redefined, showing that online gaming is a real form of social connection, bringing friends together and creating new experiences.

MUVA HOUSE, THE HOME OF CREATIVITY AND INNOVATION

At the request of Le Pub Brasil, Muva House was responsible for developing the games featured in Heineken’s campaign commercials.

The focus was on creating environments and characters that connected with the viewers, and for this, advanced artificial intelligence technologies were used. One of them was MidJourney, a crucial tool for building character concepts; Move.ai was also used, which allowed the capture of character movements and the generation of high-quality dynamic animations.

Another significant highlight is Unreal Engine, used to build visually impactful and authentic scenarios. This resulted in the creation of animations with exceptional quality, displaying a remarkable aesthetic that captivates and strengthens Heineken’s renowned brand identity.

This is just a sneak peek on the production process for the Heineken's ads: get to know all the details here!