Magic Breakfast – Twas the night before Christmas

A ‘Magic Breakfast’ Christmas campaign highlighting the child hunger problem faced in the UK.

We teamed up with illustrator Ryan Gillet to present a festive poem, based on the infamous Clement Clarke Moore Christmas classic and highlighting the real struggles of families at the not always cosy time
of year.

This emotionally driven animated film was brought to life by actor Russell Tovey and it’s resonance and impact garnered support for the important cause.

Over 20k+ raised

​200k+ people reached

35k children provided with a healthy breakfast through the holidays