Mission 89

Every year, hundreds of thousands of children are smuggled and
sold as commodities, including promising young footballers who
are trafficked by sham agents promising fame, riches, and an escape route from a cycle of poverty. Mission 89 exists for one reason
– to stop child trafficking in the name of sport.

We created a bold brand with energetic colours and provocative messaging to help the organisation raise awareness around the
issue and stand out. To carry Mission 89's message with authenticity, the awareness campaign featured victims of child trafficking, telling their story under the hashtag #notinourgame.