Adidas x Stella McCartney - Outdoor Motion Campaign

Capture was tasked by Studio RM and Stella McCartney to oversee 3D asset design and animation, motion graphics, final composition of photographic 3D tennis Balls and to combine these assets with a TV Spot, to create a combined advertisement for the iconic 780m2 outdoor billboard in Piccadilly Circus.

This advertisement was then re-designed for the Digital Escalator Panels that are displayed across London’s underground. In total, Capture delivered over 16 different files in multiple formats across various sites as part of the broader campaign.