Love Trails

Love Trails Festival came to me to create their gender-neutral winter 2020 top. I was briefed to create a unique top that should lift spirits and conceptualise everything the festival stands for: positivity, friendship, trail running, the great outdoors and music.

I created a music note and mountain character and had them running arm and arm to represent friendship. I also took the essence of their logo and created a hand-drawn version with letters that were uneven to give the sense of uneven ground from trail running. I also chose the earth coloured long sleeve top to have the design printed on.