Never Not Raving - Locked Groove

Never Not Raving – Locked Groove

Music Video & Visual Identity Design | Conceptual Club Culture Aesthetic

Overview

Never Not Raving is a music video and motion design project created for Locked Groove, developed to capture the euphoric repetition and intensity of late-night club culture. The visuals explore a hypnotic aesthetic rooted in techno minimalism, rave iconography, and audiovisual feedback loops, aligning closely with the track’s emotional tone.

Role & Tools

Role: Director, Animator, Visual Designer
Tools Used: Cinema 4D, After Effects, Photoshop

Visual Style & Concept

This project riffs on the nostalgic language of warehouse raves and early 2000s club flyers, combining gritty texture maps, fluid simulation, and strobe-heavy sequencing. The video plays with looping camera moves, modular typography, and light-reactive forms to immerse the viewer in a space between memory and motion.

The project also included the development of a visual identity system for the release, extending the core look across short clips, teaser loops, and social assets.

Process Highlights

  • Built a club-inspired visual language using modular 3D forms and rhythmic timing.

  • Designed looping sequences to simulate live VJ effects in post.

  • Developed visual motifs around the idea of echo, energy, and obsession.

  • Extended the design into a social-ready visual system for marketing the track.

Credits

Client: Locked Groove
Direction & Animation: Jacob Faulkner (Ordos)
Software: Cinema 4D, After Effects