Skip to main content

James Arthur 'Safe Inside' Instagram Stories Game

We produced an interactive Instagram Stories game for James Arthur. You can play the game here:

The aim of the game is to tap at the exact right moment that the red button flashes white to help James avoid obstacles in his home. ⁠⠀⁠⠀

The game which premiered on MTV UK's Instagram channel is fully playable within the Instagram platform. ⁠⠀⁠⠀

The game is part of James' 'Safe Inside' campaign in support of #MentalHealthAwarenessWeek, SANE and NHS Charities Together's COVID-19 urgent appeal.⁠⠀

A big thanks to SYCO, Sony Music Entertainment & YMU for working with us to make the game happen.