The Prelude: Branding for Album Release

Ja1da is an Atlanta-based music artist who believes the new sound of Alt Trap will change the perception of Trap music away from drugs and violence. As Creative Director, I helped build Ja1da's brand from the scratch working on: art direction, visual identity, packaging, and website design, I styled and did the set design for the photography that was used on this project. The illustrations play on different motifs expressed in his music and his handwriting was used to create an overall feel of rawness and to give it more of a personal touch.