Gizelle Smith - Dust

Music video for Gizelle Smith's new single Dust to promote her new record Ruthless Day.

We wanted the video to be slightly bonkers, light-hearted, but with a black comedic twist, so rather than holding guns the pair simply point their fingers, as a child might. Our treatment was based around the catchy refrain “5, 4, 3, 2, 1! Now you’re gone!”. Gizelle and her partner are on a robbing spree, taking diners for everything they have (which just so happens to be bank notes with Gizelle’s face on them). Slightly whacky, lots of fun, but most importantly its totally captivating for the audience.