Creative direction for by the_bradford

With eBay’s brand new creative platform “It’s happening on eBay” as its backbone, the 2018 Christmas campaign for the UK and Germany shone a light on the plethora of ways people celebrate the holidays — by constantly embracing new influences to mix with their favourite traditions. We created 19 different films, plenty of OOH placements and a shit load of Christmas cheer… in August.

Director: Leonardo Cosme

CD: Matt Firth

Copywriter: Constanze Bilogan

AD: Christopher Bradford

Producer: George Ancock

Brand Director: Su May Tan

Brand Manager: Amandine Decourcelle

Strategy Director: Maximilian Weigl