NJ x Grey Goose

I worked with the Grey Goose UK team to develop a series of 'always on' digital content for the 2020 'Live Like' Campaign. The campaign was set to target the world of the Grey Goose intrepid consumer permeating through personal and cultural moments, driving a clear brand purpose in the lives of the brand-consumer. The aim was to make the campaign to feel intrinsically relatable to the audience and drive conversation around the brand.