Puma

Objective: Create a three stage advertising campaign for the client you have been assigned. Stage 1 will be the traditional print component. For the other stages you will have the option to use many different marketing elements, based on what will work best for the product, such as, direct marketing, insert, ambient or event.

Solution: The “Puma Roma” was released as a running shoe in 1968, which has now become an everyday essential for many people. For this campaign i wanted to incorporate the theme of a track by creating a curve that brings forth the new design of the shoes.

The idea behind the marketing aspect was to place a giant shoe and a location pin in every major city, for the public to enjoy. Also people who locate our giant shoe in their city and tag us on social media would receive a free pair of Puma Romas.