Museum of Modern Art

Objective: Prepare a campaign to promote a local or international cultural institution. Use your own graphics / photography, or open content collections as the basis for your designs. The world’s best known institutions create distinction not only through their collections, exhibitions, performances or buildings, but with strong communications that elevate their message and can stand out in our modern media landscape.

Solution: The goal for this campaign was to create a distinct visual identity that relates to the modern society we live in today. Art forms are always changing but somehow manage to stay connected. I decided to go with overlapping circles that connect with each-other to create an abstract bubble. This represents how old and new art around the world is connected in its own unique form.