Mapping The Future

Vodafone were about to embark on a new internal marketing platform that would change the way they communicated with customers. They asked us to create a video that would be shown to their 100,000 UK based employees at roadshows across the UK to get them excited and inspired about the vision for the future.

Working with a copywriter, we were inspired by the idea that 'every Vodafone customer is unique' and we wanted this to be at the heart of the campaign. We started with the idea that a single particle from a strand of DNA could be used to represent a single customer, and by multiplying this we could use millions of particles to represent Vodafone's huge customer base. This idea came to form the look and feel for the video and we combined it with a powerful narrative to create an exciting and uplifting direction for the whole campaign.

We storyboarded and scripted the video then worked closely with 3D motion designers to bring it to life, and supported the video with marketing collateral.