VeryMe Launch

Vodafone were preparing to launch their brand new customer loyalty scheme, VeryMe Rewards, and wanted to create a buzz amongst customers before the programme launch. Working with a copywriter as a creative team, we were tasked with creating a multi-channeled campaign to build up the launch of the programme.

We wanted the campaign to excite and cut through against ATL campaigns and so we needed it to look and feel different to anything Vodafone had done before. We decided to take the VeryMe Rewards logo and turn it into a beacon of excitement by transforming it into a CGI neon sign. To build anticipation amongst customers, we storyboarded and directed an atmospheric teaser video using close-up shots to reveal parts of the sign, before panning out to reveal the full neon sign. Alongside the video we created a series of teaser emails with video cut-downs to let customers know something exciting was coming, and to encourage them to register their interest before the big reveal.